Hot Wheels: Launching The Mixed Play Experience by Elie Ofek , Andres Terech , Nicole Tempest Keller $8.95 (USD) Format: PDF Language: English Spanish Sorry, this item is currently out of stock.. Love Hot Wheels Monster Trucks? Play the latest Hot Wheels Monster Trucks games for free at Cartoon Network. Visit us for more free online games to play. 
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A new mixed-reality racing game Hot Wheels: Rift Rally by Velan Studios and Mattel Inc is now available on Apple App Store, Sony PlayStation 4, and Sony PlayStation 5. The game provides a brand-new Hot Wheels® experience that combines the real world with extravagant digital settings to turn players' homes into high-speed racetracks by utilizing Velan Studio's patented RC mixed reality. Hot Wheels id amplifies vehicle play to a new level of pulse pounding excitement, offering a first-of-its kind mixed play experience, where the more you play in the physical the more.
With Hot Wheels' 50th anniversary coming up in 2018, Down had to decide whether his team should push for an out-of-the-norm investment in this new mixed play idea or should Hot Wheels focus its time and resources on physical toys, developing a special collection of die-cast cars for the 50th anniversary? Go bigger, better & faster with Hot Wheels Unlimited™! Fun and free arcade style car racing games for boys and girls and kids of all ages. Play with Monster trucks, karts, drag racers, muscle. 
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Hot Wheels Rift Rally brings the iconic Hot Wheels experience to life with a mixed reality driving game that combines physical and digital gameplay. Featuring over 140 legendary Hot Wheels cars, multiple game modes, and customizable in-home tracks, this game is a thrilling and engaging experience for players of all ages. Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new "mixed play" product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in the digital world.
'Hot Wheels Rift Rally' lets players drive a physical car, blending reality with on screen game play. Rick Damigella reports. 01:44 - Source: CNN Stories worth watching 16 videos Game On:. Mattel wants all its Hot Wheels to be smart cars in the future. It gave the classic die-cast toys a high-tech boost in 2019 with NFC sensors and smart tracks. The system, called Hot Wheels. 
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Hot Wheels was the number one selling toy in the world (by unit volume), however, play patterns among children were rapidly changing and children were moving on from physical toys to digital play at a younger and younger age. Hot Wheels needed to determine how to respond. One option considered was the development of a new 'mixed-play' product. Velan Studios and Mattel have officially launched Hot Wheels: Rift Rally, letting players unleash their inner speed demon in a new mixed-reality racing game. In an ingenious combination of the virtual and the physical, the game lets players craft their own Hot Wheels race track masterpiece in the comfort of their homes.
Hot Wheels® in Mixed Reality. Drive the Chameleon RC car and watch it transform virtually into legendary Hot Wheels®. Drift, stunt and race to the finish line on a mixed reality track that YOU create.. Bonus unlockable car in-game: McLaren Senna. Buy now. Mild Fantasy Violence Comic Mischief. In-Game Purchases. Also available at. Meet the. Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new "mixed play" product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in the digital world. 
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Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc, had developed an entirely new 'mixed play' product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in the digital world. Hot wheels id takes toy cars play to a new level of pulse-pounding excitement, offering a first-of-its kind hot wheels cars mixed play experience Combine the smart portal and id toy cars (each sold separately, subject to availability) with the smart track upgrade kit racing track set for the utmost id experience. Hot Wheels id is a first-of.
